Key Experiences
March 2021 - Present
Graphic Designer
German European School Singapore
Singapore
Resume
Key Experiences
March 2021 - Present
Graphic Designer
German European School Singapore
Singapore
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Managed over 700 design requests, including the development of a comprehensive range of marketing and communication materials that significantly enhanced the school's visual identity and stakeholder engagement.
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Spearheaded the design of school mascot merchandise, creating compelling and beloved mascot imagery that dramatically increased merchandise sales and boosted school spirit.
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Served as the primary liaison for design, facilitating effective communication across academic and administrative departments, which streamlined project delivery and maximized stakeholder satisfaction.
March 2018 - June 2022
Freelance Graphic Designer
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Collaborated with a renowned Japanese multinational department store to create promotional materials, resulting in an increase in campaign reach and customer footfall during promotional periods.
August 2019 - October 2020
Graphics / Web Designer
Chinese Swimming Club
Singapore
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Designed and produced over 200 digital and print graphics for social media, club magazines, and marketing collateral, which increased user engagement and improved event attendance.
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Played a key role in the launch of Mingle@Amber, the club’s new café, by developing the menu, loyalty cards, and monthly promotional materials, adhering to an established branding framework. These efforts were crucial in driving an increase in sales and enhancing customer loyalty.
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Maintained and updated the club’s website with the latest information and new banners, enhancing user experience and content relevancy.
February 2019 - July 2019
Digital Marketing Executive (Contract)
Freemen Asia Pacific Pte Ltd
Singapore
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Conceptualised and created visual content and collateral for internal and external marketing channels, including EDMs, in-store/promotional posters, website banners, and Facebook and Google ads.
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Designed animated content for PrettyFit, which led to an increase in online customer engagement, enhancing the brand's visibility and interaction across digital platforms.
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Designed collateral for the launch of a new outlet at Jewel Changi Airport, including a media kit, customised bags, and thumb drives. This project played a key role in enhancing the brand's visibility and customer engagement during the critical launch phase.
Education
2013 - 2016
Bachelor’s Degree, Digital Art and Animation
Singapore / US (Summer Exchange)
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Received comprehensive training in game and animation design, covering the entire process from conceptualisation to final product.
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Developed a strong passion for 3D modelling, focusing on bringing conceptual designs to life through intricate and dynamic models.
2007 - 2010
Nanyang Polytechnic
Diploma, Digital Media Design
Singapore
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Gained comprehensive knowledge in web development, graphic design, composition, and figure drawing.
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Collaboratively designed an animation clip for my final project, aimed at welcoming parents and future employees to our graduation showcase. This project demonstrated my ability to translate narrative concepts into engaging visual formats, contributing to a successful event and enhancing visitor experience.
Professional skillset
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Premiere Pro
3D Modelling
Merchandise Creation
Languages
English (Native)
Mandarin Chinese (Conversational)